This is NOT Sweet: Bulls Abused for Pepsi Branded Drinks

Pepsi beverages aren’t as sweet as they seem. In India, the company’s partners source sugar from regions where bulls are beaten, whipped, and forced to haul carts overloaded with sugarcane for long, gruelling hours under the blazing hot sun without rest or water.

Bulls are highly social animals who can form long-lasting, cooperative relationships with their fellow herd members, but in the sugar industry, these gentle animals suffer serious and painful wounds from barbed-wire spikes that dig into their faces if they “disobey” by turning their heads, as well as torn nostrils from thick nose ropes.

Eco-tractors offer a solution that’s more ethical and efficient. One tractor can replace multiple bulls and give owners improved income opportunities.

Please use the form below to demand that Pepsi and its partners go bull-free.

View Message +

Mr.

Ramon

Laguarta

CEO, PepsiCo

Dear Ramon Laguarta,

I was deeply disappointed to learn that Pepsi partners use sugar in India for Pepsi-branded beverages from regions that force bulls to haul tonnes of sugarcane loads.

Bulls are intelligent, highly social animals. But in India’s  sugarcane industry, they are treated like machines: forced to work from dawn until after dark and often pushed beyond their physical abilities and legal limits. They are beaten with sticks and whips, pierced with barbed wire spikes attached to their yokes, and restrained with nose ropes that tear and infect the nasal septa, causing agonising pain. Many collapse from exhaustion—some are worked to death and left where they fall.

Humans in the industry face horrors, too. As the New York Times reported, workers who are reliant on bullock carts remain in poverty and face crushing debt, forced hysterectomies so that women do not miss days of work, and unsafe, inhumane living conditions.

There is a clear solution: eco-tractors. Unlike overloaded bullock carts that carry only a few tonnes, tractors can transport up to several times that amount at a time, benefiting both animals and workers.

Please commit to sourcing only bull-free sugar. Until you do, I will take my business elsewhere and encourage others to do the same.

Sincerely,

{user_data~First Name} {user_data~Last Name}
{user_data~Email Address}

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